Businesses emerge where customer needs are matched by product offerings. All solutions, political or technical, are always compromises. To satisfy a major group one is forced to make compromises. This can of course be seen as imperfection but it can also be interpreted as versatility. Therefore it is important to know ones market and customers. To over time ensure a good match of offered products and customer expectations it is important to continuously monitor the market development:

• Competition
• Competing solutions
• How clear is the offered product
• Price picture and development

It is when these surveys are missed one run a great risk for unpleasant surprises. Thats why the technical shift from classic mobile phones to smart phones claimed several company casualties.

product development

Product development is what happens both before a product is born, during adaptations and renewal...

4P

4P is a product centrically analyze for an offer or business model...

4C

4C is a customer centrically analyze for an offer or business model...

LCA

Life Cycle Analysis. All products follow a curve called the life cycle, common for all these are that they have a beginning and an end...