All business, like life is based on growth. Customers disappear, or are phased out and therefore the business needs new. Machines and equipment get old, wear down and go out of fashion and need reinvesting. The employees requests raises, in the gross domestic economy there is inflation, and to satisfy the first and hedge the second the company needs growth. In addition to this there is market growth in the trade to watch. It is important to grow with at least the market growth; else the market share is slipping.

Another side, than the volume, is growing the margin. Also here it is important to have a strategy and a plan how to achieve a positive change. There are four crucial areas to handle for a controlled development of the business:

• Choice of strategy
• Business & market plan
• Create sustainable change in the business
• Manage the product portfolio

strategy

All business development starts with a definition of the present state. To miss a thourough analysis of the present...

plans

All business activities need an updated business plan. The business plan supports the business...

change

Among the hardest to achieve is sustainable change. Such a change call for a well thought-out planning ...

portfolio

Most companies have one or more groups of products, loosely or closely combined, a so called product portfolio...