Analysis of the present
Market terms
All business development starts with a definition of the present state. Among the first to define are the market terms:
- The degree of concentration
- The degree of product differentiation
- Growth rate
- Capacity & cost relations
- Financial conditions
- Establishing & exit obstacles
Competeing powers
Each business activity is subject to competition. To develop the business one needs to have a detailed competitor analysis. This boils down to 5 forces:
- Rivalery among present actors
- Potential competitors, new entries
- Bargaining power of the customers
- Bargaining power of the suppliers
- Threat of substitutes
Competition strategies
Based on the above mentioned analysis, the future competition strategy is set. Ther are three general directions:
- Cost leadership
- Differentiation
- Segmentation/Focusing
Fact 21
We love to help you with analysis to determine whether your strategy is in harmony with the market. Having concluded this, we can also help you with creating an action program and implement these. We have genuine experience of investigating and implementing new strategies for products, operations, customer groups and markets, etc. Please contact us for more information on how we can assist you: info@fact21.se.
