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Business & market plans

Business plan

All business activities need an updated business plan. The business plan supports the business by giving it structure and clearness, and is important for the inner organization as well as the markets understanding of the business direction and targets.

A typical business plan describes:

  • Present state, the economic as well as the political and the conditions on the market
  • The company’s vision and targets
  • Analysis of the markets threats and possibilities
  • Market and Activity plan

The report is often summarized in a so called Executive Summary; this is often the most spread part of the report.

Market plan

The market plan is to an even higher degree, than the business plan, a living document. The plan is heavily depending on the present state analysis and describes the target groups, channel strategy, activities and measurable goals.

Among the most important with the market plan are the continuous iterations when the plan is followed up and updated, which enables learning along the process.

Fact 21

We love to help you with analysis and execution of business & market plans. With these at place, we can also assist in implementing the plan. We have genuine experience of establishing new business, new products, expanding entrepreneurial business into industrial, expanding business into new territories, etc. Please contact us for more information on how we can assist you: info@fact21.se.